It was flagged to us by one of our major clients that the Google Analytics cookie integration should only be activated when the user agrees to do so. It is crucial to take on board that these stats are not going to come back to the full level on Google Analytics, no matter what is done, in the near future. These are long term trends and we see no return to the days when GA will be able to provide accurate statistics to site owners. There are two key drivers affecting the decline in Google Analytics stats: GDPR and Cookie Blocking, in particular by Apple. Many Affino site owners are starting to see a dramatic decline in traffic registering on Google Analytics, and these are increasingly diverging from the actual site traffic on brand sites running on Affino.
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